FAQ
Frequently asked questions
Straight answers about branding costs, timelines and how the monthly marketing plans work — for restaurants and local businesses in DC, Maryland and Virginia. If yours isn't here, just ask.
How much does a brand cost?
Every project is quoted individually, so tell me what you need and you'll have a number within 24 hours. What changes between the three packages isn't the quality — it's how much research goes in, how much gets documented, and how many applications are delivered.
How long does it take?
Basic takes 2 weeks. Indispensable, 5–6 weeks. Ultimate, 7–8 weeks. Timelines count from the moment the deposit and the material I ask for at the start are both in.
What if I don't have good photos of my dishes?
If you run a restaurant, the Indispensable package includes a 2-hour guided photo session at your location: you get 40–60 photos, enough for the first months of posts. If you're only coming for a monthly plan, the session is booked separately.
What is a brand manual and what is it for?
It's the document that defines how your business looks and speaks: exact colors, typefaces, how to use the logo, what to say and what not to say. It means anyone — you, an employee, a printer, another designer — can make something that looks like yours without asking you every time.
Do I need the monthly plan, or can I stop at the brand?
You can stop at the brand. But a brand without movement fades: a customer discovers you on Google, checks your social media, sees the last post was four months ago and assumes you closed.
How much does advertising cost on top of your work?
The ad budget is paid directly to Meta or Google, not to OMP Studio. For a local business, $500–$1,000 a month is a reasonable starting point. I charge for the strategy, the creatives and the management — never for the ads themselves.
Do you also build websites?
Yes — web design is an add-on. It costs less if you're building your brand with me, because the site is built with the identity, photos and copy already approved. I can also build it on its own.
Do you speak Spanish?
Yes, and not as a translation: meetings, the contract and all the materials can be in Spanish, in English, or both.