& services
Brand packages & monthly plans
Two ways to work together: a brand project to start, and a monthly plan to keep it moving. Serving local businesses in DC, Maryland and Virginia, in English or Spanish.
What I do
Service lines
Brand identity
Research, positioning, logo, colors, type, brand manual and every application your business needs: menu, signage, packaging, uniforms. Motion graphics where they help.
Content & social
Approved calendar, posts, reels and replies to your customers. The content that keeps your brand alive after launch.
Ads & Google
Meta and Google campaigns, Google Business Profile, reviews and local SEO, so the people already looking for you can find you.
Web design add-on
Need a website too? It's added to your brand project and built with the identity we just created.
Packages
Choose your level
Not sure which one fits? Tell me about your project and I'll recommend one.
Basic
For the business that already exists and just needs to look serious.
$1,250
- Discovery session (60 min)
- Logo system: primary, secondary and icon
- Color palette and typography
- Quick usage guide
- Google Business Profile setup
Indispensable
For the business that wants a real brand, not just a logo.
$2,950
- Everything in Basic
- Research and positioning
- Verbal identity: value proposition, tagline, tone of voice
- 20–30 page brand manual
- Launch kit: 9 social pieces + 1 intro reel
Ultimate
For anyone opening, reopening or relaunching who wants to go out with everything on day one.
From $5,200
- Everything in Indispensable
- Bilingual version of all materials
- Animated logo and video pieces
- Ads campaign with 1 month of management
- 90-day content plan
Keep it moving
Monthly plans
A brand that stops moving disappears. These plans keep yours posting, replying and showing up on Google.
| Feature | Presence Recommended | Growth |
|---|---|---|
| Price | $450/month | $850/month |
| Google Business Profile managed | 2 posts/week · reviews · photos · Q&A | ✔ |
| Social media posts | 8/mo | 16/mo |
| Reels / short video | — | 4/mo |
| Replies to comments & messages | — | 3×/week |
| Commitment | Month to month | Month to month |
| Start this plan → | Start this plan → |
$450/month
- Google Business Profile managed
- 2 GBP posts/week · reviews · photos · Q&A
- 8 social media posts/mo
- Basic monthly report
$850/month
- Everything in Presence
- 16 posts/mo + 4 reels/mo
- Replies to comments & messages 3×/week
- Local SEO + report with recommendations
Running ads every month? It's quoted separately, based on your ad budget.
Month to month. Cancel with 30 days' notice. Ad budget is paid directly to the platforms — a reasonable starting point for a local business is $500–$1,000/mo.
The fine detail
Everything, in writing
Open only what you want to dig into — the essentials are already above.
What's included in each package, in full
Basic
- Discovery session (60 min)
- Logo system: primary, secondary and icon, in every version and format
- Color palette and typography
- Quick usage guide (4–6 pages)
- Social media kit: profile image, cover and 3 editable templates
- Google Business Profile setup: categories, hours, service areas and first photos
- Full file handover
Indispensable
- Everything in Basic
- Research: local competition, ideal customer, positioning
- Verbal identity: value proposition, tagline, key messages and tone of voice
- Extended visual system: iconography, patterns, photography direction
- 20–30 page brand manual
- Stationery and applications your business needs (menu, labels, signage, uniform, packaging)
- Launch kit: 9 social media pieces + 1 introduction reel
Ultimate
- Everything in Indispensable
- Bilingual version of all materials
- Animated logo + 2 motion pieces
- 2 short videos for social media
- Ads campaign: strategy, creatives, setup and 1 month of management (Meta and/or Google)
- Optimized Google Business Profile: listings, 10 photos, first posts, service areas
- 90-day content plan: pillars, calendar and 30 ready-to-use ideas
Ad budget is paid directly to the platforms.
All plan features compared
| Feature | Presence | Growth |
|---|---|---|
| Price | $450/month | $850/month |
| Google Business Profile managed | 2 posts/week · reviews · photos · Q&A | ✔ |
| Social media posts | 8/mo | 16/mo |
| Reels / short video | — | 4/mo |
| Calendar approved in advance | — | ✔ |
| Replies to comments & messages | — | 3×/week |
| Local on-page SEO | — | ✔ |
| Monthly report | Basic | With recommendations |
| Commitment | Month to month, 30 days' notice | Month to month, 30 days' notice |
The ad budget itself is paid by you directly to Meta or Google — recommended minimum $500/mo.
Add-ons
- Website (3–5 pages, mobile-first, contact form, on-page SEO)
- Bilingual version of the website
- Monthly web care (hosting, backups, minor changes)
- Photo & video session (2 h at your location)
- Additional video for social media
- Animated logo
- Menu design (print + digital)
Every add-on is quoted with your project, and it costs less when it's added to a brand package — the identity, photos and copy are already approved.
How payment works
- Basic and Indispensable: 50% to start, 50% on delivery.
- Ultimate: 50% to start, 25% at the midpoint, 25% on delivery.
- Monthly plans: billed in advance each month, month to month. Cancel with 30 days' notice.
Still have questions? Read the FAQ →
Not sure which one?
Let's find the right fit for your brand
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