Branding · Hospitality
Treeky
Living in a tree — into the nature
A fictitious hotel brand built on the idea of disconnecting from the world and taking your connection with nature to a new level — treehouse rooms among the trees, with all the comforts of the modern world.
The concept
Disconnect from the world
Treeky is a fictitious hotel brand created from the idea of being able to disconnect from the world and take the connection with nature to a new level. Taking the idea of tree houses, the whole concept of the brand was created — providing rooms among the trees while offering the comforts of the modern world for the greatest satisfaction and relaxation.
Identity
Logo & color system
The layered tree mark rendered in wood and as a stamp, with its dark, light and warm-yellow variants.
A brand you can touch in every room
From business cards and key cards to the "Don't Disturb" door hanger and branded towels, the identity extends across every guest touchpoint.
A warm yellow, a bold dark tone and the layered tree mark tie the whole hotel experience together.
